Gavan Fitzsimons, Professor

Representative Publications:
(More Publications)
- Irmak, Caglar, Block, L.G. & Fitzsimons, G.J. (November, 2005).
The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work. Journal of Marketing Research, 42. (in press).
- Tavassoli, N.T. & Fitzsimons, G.J. (Submitted, 2005). Stability of Spoken and Typed Attitudes.
- Zemack-Rugar, Y., Bettman, J.R. & Fitzsimons, G.J. (Submitted, 2005). Effects of Nonconscious Emotion on Self-Control.
- Zemack-Rugar, Y, Fitzsimons, G.J. & Lehmann, D.R. (Submitted, 2005). You're Not the Boss of Me: Reactance-Induced Backlash to Persuasion Attempts.
- Fitzsimons, G.J., Nunes, J. & Williams, P. (2005). License to Sin: The Liberating Role of Reporting Expectations. Journal of Consumer Research. (conditionally accepted).