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Gavan J. Fitzsimons, Edward and Rose Donnell Distinguished Professor

Gavan J. Fitzsimons
Contact Info:
Office Location:  Fuqua School, Durham, NC 27708
Office Phone:  (919) 660-7793
Email Address:   send me a message
Web Page:   http://www.fuqua.duke.edu/faculty/gavan-fitzsimons

Education:

Ph.D.Columbia University1995
M.B.A. Marketing and FinanceThe Ivey School, The University of Western Ontario2005
M.Phil.Columbia University1994
M.B.A.University of Western Ontario (Canada)1991
B.S.University of Western Ontario (Canada)1988
BS ChemistryThe University of Western Ontario1988
Specialties:

Children and Marketing
Research Interests: Marketing Strategy, Entrepreneurial Marketing, Consumer Behavior

Areas of Interest:

Unintended and Nonconscious Consequences of Marketing Actions
Decision Making in Restricted Choice Environments

Curriculum Vitae
Current Ph.D. Students   (Former Students)

    Recent Publications   (More Publications)   (search)

    1. Howe, HS; Zhou, L; Dias, RS; Fitzsimons, GJ (2023). Aha over Haha: Brands benefit more from being clever than from being funny. Journal of Consumer Psychology, 33(1), 107-114. [doi]  [abs]
    2. Brick, DJ; Wight, KG; Bettman, JR; Chartrand, TL; Fitzsimons, GJ (2023). Celebrate Good Times: How Celebrations Increase Perceived Social Support. Journal of Public Policy & Marketing. [doi]  [abs]
    3. Howe, HS; Ubel, PA; Fitzsimons, GJ (2022). Open Science Online Grocery: A Tool for Studying Choice Context and Food Choice. Journal of the Association for Consumer Research, 7(4), 393-402. [doi]  [abs]
    4. van Breen, JA; Kutlaca, M; Koç, Y; Jeronimus, BF; Reitsema, AM; Jovanović, V; Agostini, M; Bélanger, JJ; Gützkow, B; Kreienkamp, J; Abakoumkin, G; Khaiyom, JHA; Ahmedi, V; Akkas, H; Almenara, CA; Atta, M; Bagci, SC; Basel, S; Berisha Kida, E; Bernardo, ABI; Buttrick, NR; Chobthamkit, P; Choi, H-S; Cristea, M; Csaba, S; Damnjanovic, K; Danyliuk, I; Dash, A; Di Santo, D; Douglas, KM; Enea, V; Faller, DG; Fitzsimons, G; Gheorghiu, A; Gómez, Á; Hamaidia, A; Han, Q; Helmy, M; Hudiyana, J; Jiang, D-Y; Kamenov, Ž; Kende, A; Keng, S-L; Kieu, TTT; Kovyazina, K; Kozytska, I; Krause, J; Kruglanski, AW; Kurapov, A; Lantos, NA; Lemay, EP; Lesmana, CBJ; Louis, WR; Lueders, A; Malik, NI; Martinez, A; McCabe, K; Mehulić, J; Milla, MN; Mohammed, I; Molinario, E; Moyano, M; Muhammad, H; Mula, S; Muluk, H; Myroniuk, S; Najafi, R; Nisa, CF; Nyúl, B; O'Keefe, PA; Olivas Osuna, JJ; Osin, EN; Park, J; Pica, G; Pierro, A; Rees, J; Resta, E; Rullo, M; Ryan, MK; Samekin, A; Santtila, P; Sasin, E; Schumpe, BM; Selim, HA; Stanton, MV; Sultana, S; Sutton, RM; Tseliou, E; Utsugi, A; van Lissa, CJ; van Veen, K; vanDellen, MR; Vázquez, A; Wollast, R; Wai-Lan Yeung, V; Zand, S; Žeželj, IL; Zheng, B; Zick, A; Zúñiga, C; Leander, NP (2022). Lockdown Lives: A Longitudinal Study of Inter-Relationships Among Feelings of Loneliness, Social Contacts, and Solidarity During the COVID-19 Lockdown in Early 2020.. Personality & Social Psychology Bulletin, 48(9), 1315-1330. [doi]  [abs]
    5. Brick, DJ; Zhou, L; Chartrand, TL; Fitzsimons, GJ (2022). Better to Decide Together: Shared Consumer Decision Making, Perceived Power, and Relationship Satisfaction. Journal of Consumer Psychology, 32(3), 387-405. [doi]  [abs]

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