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Publications of Gavan J. Fitzsimons    :chronological  alphabetical  combined  bibtex listing:

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Journal Articles

  1. Wu, F; Samper, A; Morales, AC; Fitzsimons, GJ (2017). It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment. Journal of Consumer Research, 44(3), 651-672. [doi]
  2. Zemack-Rugar, Y; Moore, SG; Fitzsimons, GJ (2017). Just do it! Why committed consumers react negatively to assertive ads. Journal of Consumer Psychology, 27(3), 287-301. [doi]
  3. Brick, DJ; Fitzsimons, GJ (2017). Oppositional brand choice: Using brands to respond to relationship frustration. Journal of Consumer Psychology, 27(2), 257-263. [doi]
  4. Leander, NP; vanDellen, MR; Rachl-Willberger, J; Shah, JY; Fitzsimons, GJ; Chartrand, TL (2016). Is Freedom Contagious? A Self-Regulatory Model of Reactance and Sensitivity to Deviant Peers.. Motivation Science, 2(4), 256-267. [doi]  [abs]
  5. Zemack-Rugar, Y; Rabino, R; Cavanaugh, LA; Fitzsimons, GJ (2016). When donating is liberating: The role of product and consumer characteristics in the appeal of cause-related products. Journal of Consumer Psychology, 26(2), 213-230. [doi]
  6. Yang, LW; Chartrand, TL; Fitzsimons, GJ (2015). The influence of gender and self-monitoring on the products consumers choose for joint consumption. International Journal of Research in Marketing, 32(4), 398-407. [doi]
  7. Cavanaugh, LA; Gino, F; Fitzsimons, GJ (2015). When doing good is bad in gift giving: Mis-predicting appreciation of socially responsible gifts. Organizational Behavior and Human Decision Processes, 131, 178-189. [doi]
  8. McClelland, GH; Lynch,, JG; Irwin, JR; Spiller, SA; Fitzsimons, GJ (2015). Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power. Journal of Consumer Psychology, 25(4), 679-689. [doi]
  9. Shepherd, S; Chartrand, TL; Fitzsimons, GJ (2015). When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society’s Dominant Ideology. Journal of Consumer Research, 42(1), 76-92. [doi]
  10. Liu, PJ; Haws, KL; Lamberton, C; Campbell, TH; Fitzsimons, GJ (2015). Vice-Virtue Bundles. Management Science, 61(1), 204-228. [doi]
  11. Breazeale, M; Fournier, S; Avery, J; Aaker, D; Deighton, J; Fitzsimons, G; Kozinets, RV; MacInnis, D; McGill, AL; John, DR; Schroeder, J (2015). Contemplating the futures of branding. Strong Brands, Strong Relationships, 395-414. [doi]
  12. Cutright, KM; Erdem, T; Fitzsimons, GJ; Shachar, R (2014). Finding brands and losing your religion?. Journal of Experimental Psychology: General, 143(6), 2209-2222. [doi]  [abs]
  13. Moore, SG; Fitzsimons, GJ (2014). Yes, we have no bananas: Consumer responses to restoration of freedom. Journal of Consumer Psychology, 24(4), 541-548. [doi]
  14. Yang, LW; Cutright, KM; Chartrand, TL; Fitzsimons, GJ (2014). Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings. Journal of Consumer Research, 40(5), 973-992. [doi]
  15. Moore, SG; Fitzsimons, GJ (2014). Yes, we have no bananas: Consumer responses to restoration of freedom. Journal of Consumer Psychology, 24(4), 541-548. [doi]  [abs]
  16. Liu, PJ; Campbell, TH; Fitzsimons, GJ; Fitzsimons, GM (2013). Matching choices to avoid offending stigmatized group members. Organizational Behavior and Human Decision Processes, 122(2), 291-304. [doi]  [abs]
  17. Spiller, SA; Fitzsimons, GJ; Jr, LJG; McClelland, GH (2013). Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression. Journal of Marketing Research, 50(2), 277-288. [Gateway.cgi], [doi]
  18. Yang, LW; Hansen, JM; Chartrand, TL; Fitzsimons, GJ (2013). Stereotyping, Affiliation, and Self-Stereotyping of Underrepresented Groups in the Sales Force. The Journal of Personal Selling & Sales Management, 33(1), 105-116. [doi]
  19. Liu, PJ; Campbell, TH; Fitzsimons, GJ; Fitzsimons, GM (2013). Matching choices to avoid offending stigmatized group members. Organizational Behavior and Human Decision Processes. [doi]  [abs]
  20. Laurin, K; Kay, AC; Proudfoot, D; Fitzsimons, GJ (2013). Response to restrictive policies: Reconciling system justification and psychological reactance. Organizational Behavior and Human Decision Processes, 122(2), 152-162. [doi]  [abs]
  21. Cutright, KM; Bettman, JR; Fitzsimons, GJ; Thomas, RD (2013). Putting brands in their place: How a lack of control keeps brands contained. Journal of Marketing Research, 50(3), 365-377. [doi]  [abs]
  22. Laurin, K; Kay, AC; Fitzsimons, GJ (2012). Reactance versus rationalization: divergent responses to policies that constrain freedom.. Psychological Science, 23(2), 205-209. [22241813], [doi]  [abs]
  23. Venkatraman, V; Clithero, JA; Fitzsimons, GJ; Huettel, SA (2012). New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences. Journal of Consumer Psychology, 22(1), 143-153. [doi]  [abs]
  24. Moore, SG; Neal, DT; Fitzsimons, GJ; Shiv, B (2012). Wolves in sheep's clothing: How and when hypothetical questions influence behavior. Organizational Behavior and Human Decision Processes, 117(1), 168-178. [doi]  [abs]
  25. Morales, AC; Wu, EC; Fitzsimons, GJ (2012). How disgust enhances the effectiveness of fear appeals. Journal of Marketing Research, 49(3), 383-393. [doi]  [abs]
  26. Shachar, R; Erdem, T; Cutright, KM; Fitzsimons, GJ (2011). Brands: The opiate of the nonreligious masses?. Marketing Science, 30(1), 92-110. [doi]  [abs]
  27. Banfield, JC; Kay, AC; Cutright, KM; Wu, EC; Fitzsimons, GJ (2011). A person by situation account of motivated system defense. Social Psychological and Personality Science, 2(2), 212-219. [doi]  [abs]
  28. Wu, E; Cutright, KM; Fitzsimons, GJ (2011). How asking " who am i?" affects what consumers buy: The influence of self-discovery on consumption. Journal of Marketing Research, 48(2), 296-307. [doi]  [abs]
  29. Cutright, KM; Wu, EC; Banfield, JC; Kay, AC; Fitzsimons, GJ (2011). When your world must be defended: Choosing products to justify the system. Journal of Consumer Research, 38(1), 62-77. [doi]  [abs]
  30. Chartrand, TL; Fitzsimons, GJ (2011). Nonconscious Consumer Psychology. Journal of Consumer Psychology, 21(1), 1-3. [doi]
  31. McFerran, B; Dahl, DW; Fitzsimons, GJ; Morales, AC (2010). I'll have what she's having: Effects of social influence and body type on the food choices of others. Journal of Consumer Research, 36(6), 915-926. [repository], [doi]  [abs]
  32. McFerran, B; Dahl, DW; Fitzsimons, GJ; Morales, AC (2010). Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption. Journal of Consumer Psychology, 20(2), 146-151. [doi]  [abs]
  33. Sirianni, NJ; Castro-Nelson, I; Morales, AC; Fitzsimons, GJ (2009). The influence of service employee characteristics on customer choice and post-choice satisfaction. Advances in Consumer Research, 36, 966-968.  [abs]
  34. Wu, EC; Moore, SG; Fitzsimons, GJ (2009). Dinner out with independent self-construal consumers: Wow, this is bad wine. Advances in Consumer Research, 36, 996-997.
  35. Shachar, R; Erdem, T; Fitzsimons, GJ; Cutright, KM (2009). Brands: The opiate of the non-religious masses?. Advances in Consumer Research, 36, 990-991.
  36. Wilcox, K; Vallen, B; Block, L; Fitzsimons, GJ (2009). Vicarious goal fulfillment: When the mere presence of a healthy option leads to an ironically indulgent decision. Journal of Consumer Research, 36(3), 380-393. [doi]  [abs]
  37. Ferraro, R; Chartrand, TL; Fitzsimons, GJ (2008). The effects of incidental brand exposure on consumption. Handbook on Brand and Experience Management, 163-173.
  38. Moore, SG; Fitzsimons, GJ (2008). While parents might not want to, researchers really should ask questions about risky behaviors. Journal of Consumer Psychology, 18(2), 111-115. [doi]  [abs]
  39. Fitzsimons, GJ; Moore, SG (2008). Should we ask our children about sex, drugs and rock & roll? Potentially harmful effects of asking questions about risky behaviors. Journal of Consumer Psychology, 18(2), 82-95. [doi]  [abs]
  40. Fitzsimons, GJ (2008). Editorial death to dichotomizing. Journal of Consumer Research, 35(1).
  41. Chartrand, TL; Fitzsimons, GM; Fitzsimons, GJ (2008). Automatic effects of anthropomorphized objects on behavior. Social Cognition, 26(2), 198-209. [doi]  [abs]
  42. Fitzsimons, GM; Chartrand, TL; Fitzsimons, GJ (2008). Automatic effects of brand exposure on motivated behavior: How Apple makes you "think different". Journal of Consumer Research, 35(1), 21-35. [doi]  [abs]
  43. Zemack-Rugar, Y; Bettman, JR; Fitzsimons, GJ (2007). The effects of nonconsciously priming emotion concepts on behavior.. Journal of Personality and Social Psychology, 93(6), 927-939. [18072846], [doi]  [abs]
  44. Fitzsimons, GJ; Morwitz, VG (2007). Advance in Consumer Research: Preface. Advances in Consumer Research, 34, iii.
  45. Morales, AC; Fitzsimons, GJ (2007). Product contagion: Changing consumer evaluations through physical contact with "disgusting" products. Journal of Marketing Research, 44(2), 272-283. [doi]  [abs]
  46. Fitzsimons, GJ; Block, LG; Williams, P (2007). Asking questions about vices really does increase vice behavior. Social Influence, 2(4), 237-243. [doi]  [abs]
  47. Chartrand, TL; Dalton, AN; Fitzsimons, GJ (2007). Nonconscious relationship reactance: When significant others prime opposing goals. Journal of Experimental Social Psychology, 43(5), 719-726. [doi]  [abs]
  48. Fitzsimons, GJ; Nunes, JC; Williams, P (2007). License to sin: The liberating role of reporting expectations. Journal of Consumer Research, 34(1), 22-31. (conditionally accepted). [doi]  [abs]
  49. Levav, J; Fitzsimons, GJ (2006). When questions change behavior: the role of ease of representation.. Psychological Science, 17(3), 207-213. [16507060], [doi]  [abs]
  50. Andersen, ET; Fitzsimons, GJ; Simester, D (2006). Measuring and mitigating the costs of stockouts. Management Science, 52(11), 1751-1763. [doi]  [abs]
  51. Tavassoli, NT; Fitzsimons, GJ (2006). Spoken and typed expressions of repeated attitudes: matching response modes leads to attitude retrieval versus construction. Journal of Consumer Research, 33(2), 179-187. [doi]  [abs]
  52. Honea, H; Morales, AC; Fitzsimons, GJ (2006). 1=2: When a singular experience leads to dissociated evaluations. Journal of Consumer Psychology, 16(2), 124-134. (in press). [doi]  [abs]
  53. Posavac, SS; Fitzsimons, GJ; Kardes, FR; Sanbonmatsu, DM (2005). Implications of selective processing for marketing managers. Applying Social Cognition to Consumer-Focused Strategy. Applying Social Cognition to Consumer-Focused Strategy, 37-51. (in press). [Gateway.cgi]
  54. Machin, JE; Fitzsimons, GJ (2005). Marketing by mistake: The unintended consequences of consumer research. Applying Social Cognition to Consumer-Focused Strategy. Applying Social Cognition to Consumer-Focused Strategy, 81-95. (in press). [Gateway.cgi]
  55. Posavac, SS; Kardes, FR; Sanbonmatsu, DM; Fitzsimons, GJ (2005). Blissful insularity: When brands are judged in isolation from competitors. Marketing Letters, 16(2), 87-97. (in press). [doi]  [abs]
  56. Williams, P; Block, LG; Fitzsimons, GJ (2005). When Asking Questions About Health Behaviors Helps versus Hurts. Social Influences. (conditionally accepted).
  57. Irmak, C; Block, LG; Fitzsimons, GJ (November, 2005). The placebo effect in marketing: Sometimes you just have to want it to work. Journal of Marketing Research, 42(4), 406-409. (in press). [doi]
  58. Williams, P; Fitzsimons, GJ; Block, LG (2004). When consumers do not recognize "benign" intention questions as persuasion attempts. Journal of Consumer Research, 31(3), 540-550. [doi]  [abs]
  59. Sengupta, J; Fitzsimons, GJ (2004). The effect of analyzing reasons on the stability of brand attitudes: A reconciliation of opposing predictions. Journal of Consumer Research, 31(3), 705-711. [doi]  [abs]
  60. Morwitz, VG; Fitzsimons, GJ (2004). The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?. Journal of Consumer Psychology, 14(1 & 2), 64-74.  [abs]
  61. Fitzsimons, GJ; Lehmann, DR (2004). Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses. Marketing Science, 23(1), 82-94+171.  [abs]
  62. Posavak, SS; Sanbonmatsu, DM; Kardes, FR; Fitzsimons, GJ (2004). The Brand Positivity Effect: When Evaluation Confers Preference. Journal of Consumer Research, 21(3), 643-651. [doi]  [abs]
  63. Sengupta, J; Fitzsimons, GJ (2004). The Effects Of Analysing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions. Journal of Consumer Research, 21(3), 705-711.
  64. Williams, P; Fitzsimons, GJ; Block, LG (2004). When Consumers Don't Recognize "Benign" Intentions Questions as Persuasion Attempts. Journal of Consumer Research, 21(3), 540-550.
  65. Morwitz, VG; Fitzsimons, GJ (2004). The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?. Journal of Consumer Psychology, 14(1-2), 64-74.  [abs]
  66. Posavac, SS; Sanbonmatsu, DM; Kardes, FR; Fitzsimons, GJ (2004). The brand positivity effect: When evaluation confers preference. Journal of Consumer Research, 31(3), 643-651. [doi]  [abs]
  67. Fitzsimons, GJ; Hutchinson, JW; Alba, JW; Chartrand, TL; Huber, J; Kardes, FR; Menon, G; Raghubir, P; Russo, JE; Shiv, B; Tavassoli, NT; Williams, P (2002). Non-conscious influences on consumer choice. Marketing Letters, 13(3), 267-277. [doi]  [abs]
  68. Fitzsimons, GJ; Hutchinson, JW; Williams, P; Alba, JW; Chartrand, TL; Huber, J; Kardes, FR; Menon, G; Raghubir, P; Russo, JE; Shiv, B; Tavassoli, NT (2002). Non-Conscious Influences on Consumer Choice. Marketing Letters, 13(3), 269-279. [doi]  [abs]
  69. Bradlow, ET; Fitzsimons, GJ (2001). Subscale Distance and Item Clustering Effects in Surveys: A New Metric. Journal of Marketing Research, 38(2), 254-261. [doi]  [abs]
  70. Fitzsimons, GJ; Shiv, B (2001). Nonconscious and contaminative effects of hypothetical questions on subsequent decision making. Journal of Consumer Research, 28(2), 224-238. [doi]  [abs]
  71. Bradlow, ET; Fitzsimons, GJ (2001). Subscale distance and item clustering effects in self-administered surveys: A new metric. Journal of Marketing Research, 38(2), 254-261. [doi]  [abs]
  72. Fitzsimons, GJ; Williams, P (2000). Asking questions can change choice behavior: does it do so automatically or effortfully?. Journal of Experimental Psychology: Applied, 6(3), 195-206. [11014052]  [abs]
  73. Sengupta, J; Fitzsimons, GJ (2000). The effects of analyzing reasons for brand preferences: Disruption or reinforcement?. Journal of Marketing Research, 37(3), 318-330.  [abs]
  74. Fitzsimons, GJ (2000). Consumer response to stockouts. Journal of Consumer Research, 27(2), 249-266.  [abs]
  75. Zhang, S; Fitzsimons, GJ (1999). Choice-Process Satisfaction: The Influence of Attribute Alignability and Option Limitation.. Organizational Behavior and Human Decision Processes, 77(3), 192-214. [10080913], [doi]  [abs]
  76. Holbrook, MB; Block, LG; Fitzsimons, GJ (1998). Personal Appearance and Consumption in Popular Culture: A Framework for Descriptive and Prescriptive Analysis. Consumptio, Markets and Culture, 2(1), 1-56.
  77. Capon, N; Fitzsimons, GJ; Prince, RA (1996). An individual level analysis of the mutual fund investment decision. Journal of Financial Services Research, 10(1), 59-82.  [abs]
  78. Fitzsimons, GJ; Morwitz, VG (June, 1996). The effect of measuring intent on brand-level purchase behavior. Journal of Consumer Research, 23(1), 1-11. [doi]  [abs]
  79. TAVASSOLI, NT; SHULTZ, CJ; FITZSIMONS, GJ (September/October, 1995). PROGRAM INVOLVEMENT - ARE MODERATE LEVELS BEST FOR AD MEMORY AND ATTITUDE TOWARD THE AD. Journal of advertising research, 35(5), 61-72. [Gateway.cgi]
  80. Boulding, W; Moore, MC; Staelin, R; Corfman, KP; Dickson, PR; Fitzsimons, G; Gupta, S; Lehmann, DR; Mitchell, DJ; Urbany, JE; Weitz, BA (1994). Understanding managers' strategic decision-making process. Marketing Letters, 5(4), 413-426. [doi]  [abs]
  81. Capon, N; Fitzsimons, GJ; Weingarten, R (1994). Affluent Investors and Mutual Fund Purchases. International Journal of Bank Marketing, 12(3), 17-25.

Chapters in Books

  1. Breazeale, M; Fournier, S; Avery, J; Aaker, D; Deighton, J; Fitzsimons, G; Kozinets, RV; MacInnis, D; McGill, AL; John, DR; Schroeder, J; Escalas, JE; Bettman, JR "Contemplating the futures of brandingBrand relationships and self-identity: Consumer use of celebrity meaning to repair a compromised identity." Strong Brands, Strong Relationships. June, 2015: 395-414. [doi]
  2. Fitzsimons, GJ; Machin, JE "Marketing by Mistake: The Unintended Consequences of Consumer Research." Applying Social Cognition to Consumer-Focused Strategy. Ed. Kardes, FR; Herr, PM; Nantel, J Lawrence Erlbaum Associates, February, 2015: 81-95.
  3. Fitzsimons, GJ; Cutright, KM; Samper, A "We Are What We Buy?." Identity and Consumption. Ed. Belk, R; Ruvio, A Routledge, 2012
  4. Chartrand, TL; Fitzsimons, G; Ferraro, R "The effects of incidental brand exposure on consumption." Handbook on Brand and Experience Management. Ed. Schmitt, BH; Rogers, DL Edward Elgar Press, 2009: 163-173.

Articles Submitted

  1. Tavassoli, N.T. & Fitzsimons, G.J. (2005). Stability of Spoken and Typed Attitudes.
  2. Zemack-Rugar, Y., Bettman, J.R. & Fitzsimons, G.J. (2005). Effects of Nonconscious Emotion on Self-Control.
  3. Zemack-Rugar, Y, Fitzsimons, G.J. & Lehmann, D.R. (2005). You're Not the Boss of Me: Reactance-Induced Backlash to Persuasion Attempts.
  4. Anderson, E., Fitzsimons, G.J. & Simester, D. (2005). Mitigating the Costs of Stockouts.
  5. Chartrand, T.L., Dalton, A.N. & Fitzsimons, G.J. (2005). Nonconscious Reactance.
  6. Fitzsimons, G.M., Chartrand, T.L. & Fitzsimons, G.J. (2005). Behavioral Response to Subliminal Brand Exposure.
  7. Levav, J. & Fitzsimons, G.J. (2005). Asking Questions and Changing Behavior: The Role of Ease of Representation.
  8. Morales, A.C. & Fitzsimons, G.J. (2005). Product Contagion: Changing Consumer Evaluations Through Physical Contact with "Disgusting" Products.

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