Gavan J. Fitzsimons, Edward and Rose Donnell Distinguished Professor

Contact Info:

Office Location:	Fuqua School, Durham, NC 27708
Email Address:
Web Page:	http://www.fuqua.duke.edu/faculty/gavan-fitzsimons

Teaching (Spring 2025):

• Ba 990s.01, Special topics Synopsis

  Fuqua sf, W 02:45 PM-05:45 PM

Education:

Ph.D.	Columbia University	1995
M.B.A. Marketing and Finance	The Ivey School, The University of Western Ontario	2005
BS Chemistry	The University of Western Ontario	1988

Specialties:

Children and Marketing

Research Interests: Marketing Strategy, Entrepreneurial Marketing, Consumer Behavior

Areas of Interest:

Unintended and Nonconscious Consequences of Marketing Actions
Decision Making in Restricted Choice Environments

Curriculum Vitae

Current Ph.D. Students   (Former Students)

Recent Publications   (More Publications)   (search)

1. Wu, F; Samper, A; Morales, AC; Fitzsimons, GJ (2025). When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo-integrated products. Journal of Consumer Psychology, 35(2), 220-237. [doi]  [abs]
2. Jin, P; Fitzsimons, GJ; Kay, AC (2025). Exploring the Link Between Trait Reactance and Antiegalitarian Beliefs. Motivation Science. [doi]  [abs]
3. Shepherd, S; Crabbe, R; Chartrand, TL; Fitzsimons, GJ; Kay, AC (2024). When and Why Antiegalitarianism Affects Resistance to Supporting Black-Owned Businesses.. Psychological science, 35(8), 827-839. [doi]  [abs]
4. Wight, KG; Liu, PJ; Zhou, L; Fitzsimons, GJ (2024). Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves. Journal of Marketing Research, 61(3), 451-471. [doi]  [abs]
5. Abakoumkin, G; Tseliou, E; McCabe, KO; Lemay, EP; Stroebe, W; Agostini, M; Bélanger, JJ; Gützkow, B; Kreienkamp, J; Kutlaca, M; VanDellen, MR; Abdul Khaiyom, JH; Ahmedi, V; Akkas, H; Almenara, CA; Atta, M; Bagci, SC; Basel, S; Berisha Kida, E; Bernardo, ABI; Buttrick, NR; Chobthamkit, P; Choi, HS; Cristea, M; Csaba, S; Damnjanovic, K; Danyliuk, I; Di Santo, D; Douglas, KM; Enea, V; Faller, DG; Fitzsimons, G; Gheorghiu, A; Gómez, Á; Grzymala-Moszczynska, J; Hamaidia, A; Han, Q; Helmy, M; Hudiyana, J; Jeronimus, BF; Jiang, DY; Jovanović, V; Kamenov, Ž; Kende, A; Keng, SL; Kieu, TTT; Koc, Y; Kovyazina, K; Kozytska, I; Krause, J; Kruglanski, AW; Kurapov, A; Lantos, NA; Lesmana, CBJ; Louis, WR; Lueders, A; Malik, NI; Martinez, A; Mehulić, J; Milla, MN; Mohammed, I; Molinario, E; Moyano, M; Muhammad, H; Mula, S; Muluk, H; Myroniuk, S; Najafi, R; Nisa, CF; Nyúl, B; O’Keefe, PA; Olivas Osuna, JJ; Osin, EN; Park, J; Pica, G; Pierro, A; Rees, J; Reitsema, AM; Resta, E; Rullo, M; Ryan, MK; Samekin, A; Santtila, P; Sasin, E; Schumpe, BM; Selim, HA; Stanton, MV; Sultana, S; Sutton, RM; Utsugi, A; van Breen, JA; Van Lissa, CJ; Van Veen, K; Vázquez, A; Wollast, R; Yeung, VWL; Zand, S; Žeželj, IL; Zheng, B; Zick, A (2024). Conceptual replication and extension of health behavior theories' predictions in the context of COVID-19: Evidence across countries and over time. Social and Personality Psychology Compass, 18(2). [doi]  [abs]