Gavan J. Fitzsimons, Edward and Rose Donnell Distinguished Professor

Contact Info:

Office Location:	Fuqua School, Durham, NC 27708
Office Phone:	(919) 660-7793
Email Address:
Web Page:	http://www.fuqua.duke.edu/faculty/gavan-fitzsimons

Education:

Ph.D.	Columbia University	1995
M.B.A. Marketing and Finance	The Ivey School, The University of Western Ontario	2005
M.Phil.	Columbia University	1994
M.B.A.	University of Western Ontario (Canada)	1991
B.S.	University of Western Ontario (Canada)	1988
BS Chemistry	The University of Western Ontario	1988

Specialties:

Children and Marketing

Research Interests: Marketing Strategy, Entrepreneurial Marketing, Consumer Behavior

Areas of Interest:

Unintended and Nonconscious Consequences of Marketing Actions
Decision Making in Restricted Choice Environments

Curriculum Vitae

Current Ph.D. Students   (Former Students)

Recent Publications   (More Publications)   (search)

1. Brick, DJ; Wight, KG; Fitzsimons, GJ (2023). Secret consumer behaviors in close relationships. Journal of Consumer Psychology, 33(2), 403-411. [doi]  [abs]
2. Brick, DJ; Wight, KG; Bettman, JR; Chartrand, TL; Fitzsimons, GJ (2023). Celebrate Good Times: How Celebrations Increase Perceived Social Support. Journal of Public Policy & Marketing, 42(2), 115-132. [doi]  [abs]
3. Westgate, EC; Buttrick, NR; Lin, Y; El Helou, G; Agostini, M; Bélanger, JJ; Gützkow, B; Kreienkamp, J; Abakoumkin, G; Abdul Khaiyom, JH; Ahmedi, V; Akkas, H; Almenara, CA; Atta, M; Bagci, SC; Basel, S; Berisha Kida, E; Bernardo, ABI; Chobthamkit, P; Choi, H-S; Cristea, M; Csaba, S; Damnjanovic, K; Danyliuk, I; Dash, A; Di Santo, D; Douglas, KM; Enea, V; Faller, DG; Fitzsimons, G; Gheorghiu, A; Gómez, Á; Hamaidia, A; Han, Q; Helmy, M; Hudiyana, J; Jeronimus, BF; Jiang, D-Y; Jovanović, V; Kamenov, Ž; Kende, A; Keng, S-L; Kieu, TTT; Koc, Y; Kovyazina, K; Kozytska, I; Krause, J; Kruglanski, AW; Kurapov, A; Kutlaca, M; Lantos, NA; Lemay, EP; Lesmana, CBJ; Louis, WR; Lueders, A; Maj, M; Malik, NI; Martinez, A; McCabe, KO; Mehulić, J; Milla, MN; Mohammed, I; Molinario, E; Moyano, M; Muhammad, H; Mula, S; Muluk, H; Myroniuk, S; Najafi, R; Nisa, CF; Nyúl, B; O'Keefe, PA; Olivas Osuna, JJ; Osin, EN; Park, J; Pica, G; Pierro, A; Rees, J; Reitsema, AM; Resta, E; Rullo, M; Ryan, MK; Samekin, A; Santtila, P; Sasin, E; Schumpe, BM; Selim, HA; Stanton, MV; Stroebe, W; Sutton, RM; Tseliou, E; Utsugi, A; van Breen, JA; Van Lissa, CJ; Van Veen, K; vanDellen, MR; Vázquez, A; Wollast, R; Et Al, (2023). Pandemic boredom: Little evidence that lockdown-related boredom affects risky public health behaviors across 116 countries.. Emotion. [doi]  [abs]
4. Howe, HS; Zhou, L; Dias, RS; Fitzsimons, GJ (2023). Aha over Haha: Brands benefit more from being clever than from being funny. Journal of Consumer Psychology, 33(1), 107-114. [doi]  [abs]
5. Dias, RS; Spiller, SA; Fitzsimons, GJ (2023). Understanding effect sizes in consumer psychology. Marketing Letters. [doi]  [abs]