Publications [#336939] of Gráinne Fitzsimons

Journal Articles

1. Brick, DJ; Fitzsimons, GM; Chartrand, TL; Fitzsimons, GJ, Erratum: Coke vs. Pepsi: Brand compatibility, relationship power, and life satisfaction [Journal of Consumer Research, 44, 5, (2018) (991-1014)] DOI: 10.1093/jcr/ucx079, Journal of Consumer Research, vol. 44 no. 5 (February, 2018), pp. 1174, Oxford University Press (OUP) [doi]
   (last updated on 2026/01/18)

   Abstract:
   In the article "Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction," by Danielle J. Brick, Gráinne M. Fitzsimons, Tanya L. Chartrand, and Gavan J. Fitzsimons, doi: 10.1093/jcr/ucx079, the findings for studies 4 and 6 were incorrectly typeset using betas instead of B's. The original article has now been corrected. Oxford University Press apologizes for these production errors.