Publications [#272626] of Gavan J. Fitzsimons

Papers Published

1. Capon, N; Fitzsimons, GJ; Weingarten, R, Affluent Investors and Mutual Fund Purchases, International Journal of Bank Marketing, vol. 12 no. 3 (1994), pp. 17-25, Emerald [doi]
   (last updated on 2026/01/15)

   Abstract:
   The characteristics which differentiate affluent investors from typical investors can be used as the basis for strategic action. © 1994 MCB UP Limited.