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Publications [#265927] of Dan Ariely

Journal Articles

  1. Schwartz, J; Mochon, D; Wyper, L; Maroba, J; Patel, D; Ariely, D, Healthier by precommitment., Psychological Science, vol. 25 no. 2 (February, 2014), pp. 538-546 [24390824], [doi]
    (last updated on 2020/03/28)

    Abstract:
    We tested a voluntary self-control commitment device to help grocery shoppers make healthier food purchases. Participants, who were already enrolled in a large-scale incentive program that discounts the price of eligible groceries by 25%, were offered the chance to put their discount on the line. Agreeing households pledged that they would increase their purchases of healthy food by 5 percentage points above their household baseline for each of 6 months. If they reached that goal, their discount was awarded as usual; otherwise, their discount was forfeited for that month. Thirty-six percent of households that were offered the binding commitment agreed; they subsequently showed an average 3.5-percentage-point increase in healthy grocery items purchased in each of the 6 months; households that declined the commitment and control-group households that were given a hypothetical option to precommit did not show such an increase. These results suggest that self-aware consumers will seize opportunities to create restrictive choice environments for themselves, even at some risk of financial loss.


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