| Publications [#320634] of Edward Tower
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- Paskalev, Z; Yildirim, H, A Theory of Outsourced Fundraising: Why Dollars Turn into 'Pennies for Charity',
Economic Research Initiatives at Duke (ERID) Working Paper, vol. 137 no. 189
(December, 2014),
pp. 1-18, Elsevier BV [doi]
(last updated on 2024/08/25)
Abstract: Charities frequently rely on professional solicitors whose commissions exceed half of total donations. To understand this practice, we propose a principal-agent model in which the charity optimally offers a higher commission to a more “efficient” solicitor, raising the price of giving significantly. Outsourcing is, therefore, profitable for the charity only if giving is very price-inelastic. This, however, clashes with empirical evidence. We show that paid solicitations can benefit the charity if: (1) donors are unaware; (2) donors have intense “warm-glow” preferences; or (3) the charity worries mostly about watchdog ratings. We argue that informing the public of the mere existence of paid solicitations may be the most effective policy available.
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