Research Interests for Christopher A. Bail

I study how non-profit organizations and other political actors create cultural change by analyzing large groups of texts from newspapers, television, public opinion surveys, and social media sites such as Facebook and Twitter. I am currently conducting a study of how non-profit organizations reach new audiences on the Internet using a unique sample of groups recruited via Facebook

Keywords:

Big data, Cognition and culture, Communication and culture, Culture diffusion, Mass Media, Mass media and race relations, Nonprofit organizations, Online social networks, Organizations, Social networks

Recent Publications

1. Dörr, T; Nagpal, T; Watts, D; Bail, C, A research agenda for encouraging prosocial behaviour on social media., Nature human behaviour, vol. 9 no. 3 (March, 2025), pp. 441-449 [doi] [abs]
2. Bail, CA, Can Generative AI improve social science?, Proceedings of the National Academy of Sciences of the United States of America, vol. 121 no. 21 (May, 2024), pp. e2314021121 [doi] [abs]
3. Kapoor, S; Cantrell, EM; Peng, K; Pham, TH; Bail, CA; Gundersen, OE; Hofman, JM; Hullman, J; Lones, MA; Malik, MM; Nanayakkara, P; Poldrack, RA; Raji, ID; Roberts, M; Salganik, MJ; Serra-Garcia, M; Stewart, BM; Vandewiele, G; Narayanan, A, REFORMS: Consensus-based Recommendations for Machine-learning-based Science., Science advances, vol. 10 no. 18 (May, 2024), pp. eadk3452 [doi] [abs]
4. Argyle, LP; Bail, CA; Busby, EC; Gubler, JR; Howe, T; Rytting, C; Sorensen, T; Wingate, D, Leveraging AI for democratic discourse: Chat interventions can improve online political conversations at scale., Proceedings of the National Academy of Sciences of the United States of America, vol. 120 no. 41 (October, 2023), pp. e2311627120 [doi] [abs]
5. Combs, A; Tierney, G; Guay, B; Merhout, F; Bail, CA; Hillygus, DS; Volfovsky, A, Reducing political polarization in the United States with a mobile chat platform., Nature human behaviour, vol. 7 no. 9 (September, 2023), pp. 1454-1461 [doi] [abs]