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James R. Bettman, Burlington Industries Distinguished Professor of Business Administration

James R. Bettman
Contact Info:
Office Location:  Fuqua Sch of Bus, Durham, NC 27708
Email Address:   send me a message
Web Page:


Ph.D.Yale University1969
M.Phil.Yale University1969
B.A.Yale University1965
Research Interests: Consumer Behavior, Decision Making, Emotion and Choice

Areas of Interest:

Consumer Decision Making

Curriculum Vitae
Recent Publications   (More Publications)   (search)

  1. Brick, DJ; Wight, KG; Bettman, JR; Chartrand, TL; Fitzsimons, GJ (2023). Celebrate Good Times: How Celebrations Increase Perceived Social Support. Journal of Public Policy & Marketing, 42(2), 115-132. [doi]  [abs]
  2. Wiener, HJD; Bettman, JR; Luce, MF (2023). Product-facilitated conversations: When does starting a conversation by mentioning a product lead to better conversational outcomes?. Journal of Consumer Psychology. [doi]  [abs]
  3. Affonso, FM; Janiszewski, C; Bettman, JR (2021). Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals. Journal of Consumer Psychology, 31(2), 217-239. [doi]  [abs]
  4. Liu, PJ; Haws, KL; Scherr, K; Redden, JP; Bettman, JR; Fitzsimons, GJ (2019). The primacy of “what” over “how much”: How type and quantity shape healthiness perceptions of food portions. Management Science, 65(7), 3353-3381. [doi]  [abs]
  5. Liu, PJ; Lamberton, C; Bettman, JR; Fitzsimons, GJ (2019). Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense. Journal of Consumer Research, 45(6), 1164-1193. [doi]  [abs]

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