Publications [#274136] of Richard P. Larrick

Papers Published

1. Larrick, RP (1993). Motivational factors in decision theories: The role of self-protection. Psychological Bulletin, 113(3), 440-450. [doi]
   (last updated on 2025/06/16)

   Abstract:
   This article reviews the standard economic and cognitive models of decision making under risk and describes the psychological assumptions that underlie these models. It then reviews important motivational factors that are typically underemphasized by the standard theories, including the motivation to protect one's self-image from failure and regret. An integrated view of decision making is offered on the basis of a more comprehensive set of psychological assumptions.