| Publications [#274142] of Richard P. Larrick
search sites.duke.edu.Papers Published
- Heath, C; Larrick, RP; Wu, G, Goals as reference points.,
Cognitive psychology, vol. 38 no. 1
(February, 1999),
pp. 79-109, ISSN 0010-0285 [10090799], [doi]
(last updated on 2024/04/23)
Abstract: We argue that goals serve as reference points and alter outcomes in a manner consistent with the value function of Prospect Theory (Kahneman & Tversky, 1979; Tversky & Kahneman, 1992). We present new evidence that goals inherit the properties of the value function-not only a reference point, but also loss aversion and diminishing sensitivity. We also use the value function to explain previous empirical results in the goal literature on affect, effort, persistence, and performance.
|