| James R. Bettman, Burlington Industries Professor of Marketing and Burlington Industries Distinguished Professor of Business Administration
- Contact Info:
- Education:
- Research Interests: Consumer Behavior, Decision Making, Emotion and Choice
- Areas of Interest:
- Consumer Decision Making
- Curriculum Vitae
- Recent Publications
(More Publications)
- Brick, DJ; Wight, KG; Bettman, JR; Chartrand, TL; Fitzsimons, GJ, Celebrate Good Times: How Celebrations Increase Perceived Social Support,
Journal of Public Policy and Marketing, vol. 42 no. 2
(April, 2023),
pp. 115-132 [doi] [abs]
- Wiener, HJD; Bettman, JR; Luce, MF, Product-facilitated conversations: When does starting a conversation by mentioning a product lead to better conversational outcomes?,
Journal of Consumer Psychology
(January, 2023) [doi] [abs]
- Affonso, FM; Janiszewski, C; Bettman, JR, Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals,
Journal of Consumer Psychology, vol. 31 no. 2
(April, 2021),
pp. 217-239 [doi] [abs]
- Liu, PJ; Haws, KL; Scherr, K; Redden, JP; Bettman, JR; Fitzsimons, GJ, The primacy of “what” over “how much”: How type and quantity shape healthiness perceptions of food portions,
Management Science, vol. 65 no. 7
(July, 2019),
pp. 3353-3381 [doi] [abs]
- Liu, PJ; Lamberton, C; Bettman, JR; Fitzsimons, GJ, Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense,
Journal of Consumer Research, vol. 45 no. 6
(April, 2019),
pp. 1164-1193 [doi] [abs]
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