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Fuqua School of Business
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James R. Bettman, Burlington Industries Professor of Marketing and Burlington Industries Distinguished Professor of Business Administration

James R. Bettman
Contact Info:
Office Location:  Fuqua School of Business
Email Address: send me a message
Web Page:


Ph.D.Yale University1969
M.Phil.Yale University1969
B.A.Yale University1965
Research Interests: Consumer Behavior, Decision Making, Emotion and Choice

Areas of Interest:

Consumer Decision Making

Curriculum Vitae
Recent Publications   (More Publications)

  1. Brick, DJ; Wight, KG; Bettman, JR; Chartrand, TL; Fitzsimons, GJ, Celebrate Good Times: How Celebrations Increase Perceived Social Support, Journal of Public Policy & Marketing, vol. 42 no. 2 (April, 2023), pp. 115-132 [doi]  [abs]
  2. Affonso, FM; Janiszewski, C; Bettman, JR, Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals, Journal of Consumer Psychology, vol. 31 no. 2 (April, 2021), pp. 217-239 [doi]  [abs]
  3. Liu, PJ; Haws, KL; Scherr, K; Redden, JP; Bettman, JR; Fitzsimons, GJ, The primacy of “what” over “how much”: How type and quantity shape healthiness perceptions of food portions, Management Science, vol. 65 no. 7 (July, 2019), pp. 3353-3381 [doi]  [abs]
  4. Liu, PJ; Lamberton, C; Bettman, JR; Fitzsimons, GJ, Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense, Journal of Consumer Research, vol. 45 no. 6 (April, 2019), pp. 1164-1193 [doi]  [abs]
  5. Escalas, JE; Bettman, JR, Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging, Journal of Advertising, vol. 46 no. 2 (April, 2017), pp. 297-308, Informa UK Limited [doi]  [abs]

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