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Fuqua School of Business
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Research Interests for James R. Bettman

Research Interests: Consumer Behavior, Decision Making, Emotion and Choice

Areas of Interest:

Consumer Decision Making

Recent Publications
  1. Affonso, FM; Janiszewski, C; Bettman, JR, Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals, Journal of Consumer Psychology, vol. 31 no. 2 (April, 2021), pp. 217-239 [doi[abs]
  2. Liu, PJ; Haws, KL; Scherr, K; Redden, JP; Bettman, JR; Fitzsimons, GJ, The primacy of “what” over “how much”: How type and quantity shape healthiness perceptions of food portions, Management Science, vol. 65 no. 7 (July, 2019), pp. 3353-3381 [doi[abs]
  3. Liu, PJ; Lamberton, C; Bettman, JR; Fitzsimons, GJ, Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense, Journal of Consumer Research, vol. 45 no. 6 (April, 2019), pp. 1164-1193 [doi[abs]
  4. Escalas, JE; Bettman, JR, Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging, Journal of Advertising, vol. 46 no. 2 (April, 2017), pp. 297-308, Informa UK Limited [doi[abs]
  5. Shah, AM; Eisenkraft, N; Bettman, JR; Chartrand, TL, "Paper or plastic?": How we pay influences post-transaction connection, Journal of Consumer Research, vol. 42 no. 5 (February, 2016), pp. 688-708, Oxford University Press (OUP) [doi[abs]

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