Publications [#272625] of Gavan J. Fitzsimons

Journal Articles

1. Boulding, W; Moore, MC; Staelin, R; Corfman, KP; Dickson, PR; Fitzsimons, GJ; Gupta, S; Lehmann, DR; Mitchell, DJ; Urbany, JE; Weitz, BA (1994). Understanding Managers' Strategic Decision Making Process. Marketing Letters, 5(4), 413-426. [doi]
   (last updated on 2024/04/25)

   Abstract:
   This goal of this paper is to establish a research agenda that will lead to a stream of research that closes the gap between actual and normative strategic managerial decision making. We start by distinguishing strategic managerial decision making (choices) from other choices. Next, we propose a conceptual model of how managers make strategic decisions that is consistent with the observed gap between actual and normative decision making. This framework suggests a series of interesting issues, both descriptive and prescriptive in nature, about the strategic decision-making process that define our proposed research agenda. © 1994 Kluwer Academic Publishers.