Publications [#272626] of Gavan J. Fitzsimons

Journal Articles

1. Capon, N; Fitzsimons, GJ; Weingarten, R (1994). Affluent Investors and Mutual Fund Purchases. International Journal of Bank Marketing, 12(3), 17-25. [doi]
   (last updated on 2025/06/16)

   Abstract:
   The characteristics which differentiate affluent investors from typical investors can be used as the basis for strategic action. © 1994 MCB UP Limited.