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Research Interests for Gavan J. Fitzsimons

Research Interests: Marketing Strategy, Entrepreneurial Marketing, Consumer Behavior

Adult, Affect, Behavior Control, Humans, Intention, Models, Psychological, Policy, Questionnaires, Rationalization, Social Behavior, Students, Unconscious (Psychology)
Recent Publications   (search)
  1. Gaustad, T; Samuelsen, BM; Warlop, L; Fitzsimons, GJ, Too much of a good thing? Consumer response to strategic changes in brand image, International Journal of Research in Marketing, vol. 36 no. 2 (June, 2019), pp. 264-280 [doi[abs].
  2. Liu, PJ; Lamberton, C; Bettman, JR; Fitzsimons, GJ, Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense, Journal of Consumer Research, vol. 45 no. 6 (April, 2019), pp. 1164-1193 [doi[abs].
  3. Sullivan, NJ; Fitzsimons, GJ; Platt, ML; Huettel, SA, Indulgent Foods Can Paradoxically Promote Disciplined Dietary Choices., Psychol Sci, vol. 30 no. 2 (February, 2019), pp. 273-287 [doi[abs].
  4. Liu, PJ; Haws, KL; Scherr, K; Redden, JP; Bettman, JR; Fitzsimons, GJ, The primacy of “what” over “how much”: How type and quantity shape healthiness perceptions of food portions, Management Science, vol. 65 no. 7 (January, 2019), pp. 3353-3381 [doi[abs].
  5. Gaustad, T; Samuelsen, BM; Warlop, L; Fitzsimons, GJ, The perils of self-brand connections: Consumer response to changes in brand meaning, Psychology and Marketing, vol. 35 no. 11 (November, 2018), pp. 818-829, WILEY [doi[abs].

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