Research Interests for Gavan J. Fitzsimons

Keywords:

Adult, Affect, Behavior Control, Humans, Intention, Models, Psychological, Policy, Questionnaires, Rationalization, Social Behavior, Students, Unconscious (Psychology)

Recent Publications   (search)

1. Wight, KG; Howe, HS; Brick, DJ; Fitzsimons, GJ, Communication Patterns in Joint Decision-Making, Journal of Marketing Research (January, 2026) [doi] [abs].
2. Jin, P; Fitzsimons, GJ; Kay, AC, Exploring the counteractive effects of mandating diversity training: Solution aversion, reactance, and polarized social beliefs., Journal of personality and social psychology (December, 2025) [doi] [abs].
3. Lai, TK; Cutright, KM; Fitzsimons, GJ, From believer to buyer: How brands leverage religious values to connect with consumers, Journal of Consumer Psychology, vol. 35 no. 4 (October, 2025), pp. 711-720 [doi] [abs].
4. Dias, RS; Sharma, E; Fitzsimons, GJ, Quality-Quantity Tradeoffs in Consumption, Journal of Consumer Research, vol. 52 no. 1 (June, 2025), pp. 93-114 [doi] [abs].
5. Oba, D; Howe, HS; Fitzsimons, GJ, Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers, Journal of Consumer Research, vol. 52 no. 1 (June, 2025), pp. 70-92 [doi] [abs].