Research Interests for Gavan J. Fitzsimons

Keywords:

Adult, Affect, Behavior Control, Humans, Intention, Models, Psychological, Policy, Questionnaires, Rationalization, Social Behavior, Students, Unconscious (Psychology)

Recent Publications   (search)

1. Dias, RS; Sharma, E; Fitzsimons, GJ, Quality-Quantity Tradeoffs in Consumption, Journal of Consumer Research, vol. 52 no. 1 (June, 2025), pp. 93-114 [doi] [abs].
2. Oba, D; Howe, HS; Fitzsimons, GJ, Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers, Journal of Consumer Research, vol. 52 no. 1 (June, 2025), pp. 70-92 [doi] [abs].
3. Wu, F; Samper, A; Morales, AC; Fitzsimons, GJ, When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo-integrated products, Journal of Consumer Psychology, vol. 35 no. 2 (April, 2025), pp. 220-237 [doi] [abs].
4. Jin, P; Fitzsimons, GJ; Kay, AC, Exploring the Link Between Trait Reactance and Antiegalitarian Beliefs, Motivation Science (January, 2025) [doi] [abs].
5. Shepherd, S; Crabbe, R; Chartrand, TL; Fitzsimons, GJ; Kay, AC, When and Why Antiegalitarianism Affects Resistance to Supporting Black-Owned Businesses., Psychological science, vol. 35 no. 8 (August, 2024), pp. 827-839 [doi] [abs].