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| Research Interests for Gavan J. Fitzsimons
Research Interests: Marketing Strategy, Entrepreneurial Marketing, Consumer Behavior
- Keywords:
- Adult, Affect, Behavior Control, Humans, Intention, Models, Psychological, Policy, Questionnaires, Rationalization, Social Behavior, Students, Unconscious (Psychology)
- Recent Publications
(search)
- Brick, DJ; Wight, KG; Fitzsimons, GJ, Secret consumer behaviors in close relationships,
Journal of Consumer Psychology, vol. 33 no. 2
(April, 2023),
pp. 403-411 [doi] [abs].
- Brick, DJ; Wight, KG; Bettman, JR; Chartrand, TL; Fitzsimons, GJ, Celebrate Good Times: How Celebrations Increase Perceived Social Support,
Journal of Public Policy & Marketing, vol. 42 no. 2
(April, 2023),
pp. 115-132 [doi] [abs].
- Westgate, EC; Buttrick, NR; Lin, Y; El Helou, G; Agostini, M; Bélanger, JJ; Gützkow, B; Kreienkamp, J; Abakoumkin, G; Abdul Khaiyom, JH; Ahmedi, V; Akkas, H; Almenara, CA; Atta, M; Bagci, SC; Basel, S; Berisha Kida, E; Bernardo, ABI; Chobthamkit, P; Choi, H-S; Cristea, M; Csaba, S; Damnjanovic, K; Danyliuk, I; Dash, A; Di Santo, D; Douglas, KM; Enea, V; Faller, DG; Fitzsimons, G; Gheorghiu, A; Gómez, Á; Hamaidia, A; Han, Q; Helmy, M; Hudiyana, J; Jeronimus, BF; Jiang, D-Y; Jovanović, V; Kamenov, Ž; Kende, A; Keng, S-L; Kieu, TTT; Koc, Y; Kovyazina, K; Kozytska, I; Krause, J; Kruglanski, AW; Kurapov, A; Kutlaca, M; Lantos, NA; Lemay, EP; Lesmana, CBJ; Louis, WR; Lueders, A; Maj, M; Malik, NI; Martinez, A; McCabe, KO; Mehulić, J; Milla, MN; Mohammed, I; Molinario, E; Moyano, M; Muhammad, H; Mula, S; Muluk, H; Myroniuk, S; Najafi, R; Nisa, CF; Nyúl, B; O'Keefe, PA; Olivas Osuna, JJ; Osin, EN; Park, J; Pica, G; Pierro, A; Rees, J; Reitsema, AM; Resta, E; Rullo, M; Ryan, MK; Samekin, A; Santtila, P; Sasin, E; Schumpe, BM; Selim, HA; Stanton, MV; Stroebe, W; Sutton, RM; Tseliou, E; Utsugi, A; van Breen, JA; Van Lissa, CJ; Van Veen, K; vanDellen, MR; Vázquez, A; Wollast, R; Et Al,, Pandemic boredom: Little evidence that lockdown-related boredom affects risky public health behaviors across 116 countries.,
Emotion
(March, 2023) [doi] [abs].
- Howe, HS; Zhou, L; Dias, RS; Fitzsimons, GJ, Aha over Haha: Brands benefit more from being clever than from being funny,
Journal of Consumer Psychology, vol. 33 no. 1
(January, 2023),
pp. 107-114 [doi] [abs].
- Dias, RS; Spiller, SA; Fitzsimons, GJ, Understanding effect sizes in consumer psychology,
Marketing Letters
(January, 2023) [doi] [abs].
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