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Research Interests for James R. Bettman

Research Interests: Consumer Behavior, Decision Making, Emotion and Choice

Keywords:
Adaptation, Psychological, Adolescent, Adult, Affect, Attention, Awareness, Brain Mapping, Cerebral Cortex, Choice Behavior, Cognition, Cognitive Dissonance, Decision Making, Emotions, Female, Gambling, Humans, Image Processing, Computer-Assisted, Individuality, Logistic Models, Magnetic Resonance Imaging, Male, Middle Aged, Motivation, Nerve Net, Neuropsychological Tests, Oxygen, Predictive Value of Tests, Probability, Psychology, Questionnaires, Reward, Risk-Taking, Social Behavior, Thinking, Unconscious (Psychology), Young Adult
Recent Publications   (search)
  1. Liu, PJ; Lamberton, C; Bettman, JR; Fitzsimons, GJ, Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense, Journal of Consumer Research, vol. 45 no. 6 (April, 2019), pp. 1164-1193 [doi[abs].
  2. Liu, PJ; Haws, KL; Scherr, K; Redden, JP; Bettman, JR; Fitzsimons, GJ, The primacy of “what” over “how much”: How type and quantity shape healthiness perceptions of food portions, Management Science, vol. 65 no. 7 (January, 2019), pp. 3353-3381 [doi[abs].
  3. Escalas, JE; Bettman, JR, Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging, Journal of Advertising, vol. 46 no. 2 (April, 2017), pp. 297-308, Informa UK Limited [doi[abs].
  4. Shah, AM; Eisenkraft, N; Bettman, JR; Chartrand, TL, "Paper or plastic?": How we pay influences post-transaction connection, Journal of Consumer Research, vol. 42 no. 5 (January, 2016), pp. 688-708, Oxford University Press (OUP) [doi[abs].
  5. Breazeale, M; Fournier, S; Avery, J; Aaker, D; Deighton, J; Fitzsimons, G; Kozinets, RV; MacInnis, D; McGill, AL; John, DR; Schroeder, J, Contemplating the futures of branding, in Strong Brands, Strong Relationships (June, 2015), pp. 395-414, Routledge [doi].

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