Publications [#275578] of John W. Payne

	Tenure Track Faculty Database Management and Organizations Fuqua School of Business Duke University
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Papers Published

Simonson, I; Bettman, JR; Kramer, T; Payne, JW, Directions for judgment and decision making research based on comparison selection: Reply to Arkes, Johnson, and Kardes, Journal of Consumer Psychology, vol. 23 no. 1 (January, 2013), pp. 161-163, WILEY, ISSN 1057-7408 [doi]
(last updated on 2023/06/01)
Abstract:
Our target article proposed an alternative perspective for studying consumer judgment and decision making, focusing on the types and weights of comparisons consumers select. In this response we consider the major points made by each of the commentators and examine their implications for future work addressing our comparison-focused approach. © 2012 Society for Consumer Psychology.