Publications [#270536] of James R. Bettman

	Tenure Track Faculty Database Marketing Fuqua School of Business Duke University
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Books

Payne, JW; Bettman, JR; Johnson, EJ, The Adaptive Decision Maker (May, 1993), pp. 330 pages, Cambridge University Press, ISBN 9780521425261
(last updated on 2024/04/24)
Abstract:
Demonstrates how decision makers balance effort and accuracy considerations and predict the particular choice of strategy.